Rajib Banerji.Sales, marketing & retail leader
More than 30 years of experience across sales, marketing, retail merchandising and telecommunications — building teams, growing markets and bringing brands closer to customers.
- 01
Customer first
Every shelf, campaign and sales call starts with what the customer actually needs.
- 02
Relationships
Partners, distributors and teams built over decades — trust is the real asset.
- 03
Execution
Strategy matters, but results are won on the ground, store by store, market by market.
30+
Years experience
4
Core industries
About
Three decades of growing brands and markets.
For over 30 years I have worked at the meeting point of customers, products and the people who sell them. My career spans sales, marketing, retail merchandising and telecommunications — from building distribution and dealer networks to shaping how products are presented and sold in store.
Today I bring that experience to organisations that want to sharpen their go-to-market, strengthen their retail presence and build sales teams that deliver consistently.
What I do
The disciplines I bring to the table.
Sales leadership
Building and leading sales teams, setting targets that stretch, and coaching people to hit them.
Marketing
Positioning brands, planning campaigns and turning market insight into demand.
Retail merchandising
Making products sell on the shelf — assortment, visual merchandising, displays and in-store execution.
Telecommunications
Deep experience in the telecom sector — channel sales, dealer networks, retail and customer growth.
Advisory services
Three decades of experience, available to your team.
Engagements are tailored — from a single strategy session to ongoing advisory. Tell me what you're working on and we'll find the right shape.
Sales strategy & team building
Designing sales structures, targets and incentive plans — and building teams that deliver them consistently.
Go-to-market & channel strategy
Planning market entry and expansion, choosing the right channels, and setting up distributor and dealer networks.
Retail merchandising review
On-the-ground review of assortment, displays and in-store execution, with a practical plan to lift sell-through.
Telecom retail & distribution advisory
Guidance for telecom brands and partners on retail operations, channel performance and customer acquisition.
Marketing & brand positioning
Sharpening how your brand is positioned and promoted, from campaign planning to trade marketing.
Mentoring & leadership coaching
One-to-one mentoring for sales and retail managers stepping into bigger leadership roles.
Selected work
Things I've helped bring to life.
A few highlights from over three decades. More on request.
Channel & dealer network growth
Built and strengthened distributor and dealer networks to take products deeper into new markets. Replace with your own highlight.
Retail merchandising programmes
Designed in-store merchandising and display standards that improved product visibility and sell-through.
Telecom retail & sales expansion
Led sales and retail initiatives in the telecommunications sector, growing customer reach and partner performance.
Brand & marketing campaigns
Planned and executed marketing campaigns connecting brands with customers across regions.
Experience
Where I've done the work.
- Present
Advisor & Consultant
Sales, marketing & retail
Helping organisations sharpen their go-to-market, retail presence and sales performance. Edit with your current role.
- Telecommunications
Senior sales & retail leadership
Telecom sector
Led sales, channel and retail operations in the telecommunications industry. Add company names and years here.
- Retail & merchandising
Retail merchandising leadership
Retail sector
Managed merchandising, store presentation and retail sales across outlets and regions.
- Sales & marketing
Sales & marketing roles
Early career
Built a foundation in field sales, key accounts and marketing that has shaped three decades of work.
Contact
Have something in mind? Let's talk.
Whether it's an advisory role, a business question or just a hello — send a note and I'll get back within a couple of days.